The Air Cargo Industry & its specialty – a personal experience by Archie D'Souza
The air cargo industry is quite obviously different from the
passenger airline industry. Beyond both offering services that mostly focus on
transportation via air the two industries share little else. Let's get into it.
The main focus for a passenger airline is to service passengers. Cargo is only a bi-product though its revenue earning capacity is sizeable. Services rendered to passengers are mainly confined to the time s/he is on board. On the ground, it’s negligible and almost entirely contained within the airport. Passenger airlines offer airport to airport services for passengers as well as cargo. Any onward travel and accommodation at the destination is ultimately the passenger’s prerogative.
The main focus for a passenger airline is to service passengers. Cargo is only a bi-product though its revenue earning capacity is sizeable. Services rendered to passengers are mainly confined to the time s/he is on board. On the ground, it’s negligible and almost entirely contained within the airport. Passenger airlines offer airport to airport services for passengers as well as cargo. Any onward travel and accommodation at the destination is ultimately the passenger’s prerogative.
I started my career with the cargo division of Air India. Like every passenger airline, it offered an airport-to-airport service. This meant that an exporter had to get the
cargo moved to the airport of departure,
get the cargo customs cleared there and hand it over to the airline. At the airport of destination, once the cargo
arrived and was checked, the carrier would send a cargo arrival notice to the consignee,
who in turn, either directly or with the help of a customs broker (CHA in India).
Cargo and traffic (dealing with passenger services) were two of the
divisions of what is Air India’s Commercial Department. Both these divisions had their similarities
and differences.
Let me look at the similarities first. Both are important revenue earners for an international
airline. A passenger needs a confirmed
seat; cargo needs confirmed space in the cargo hold. A passenger needs to carry a document called
a ticket; cargo is carried by an airline after, among other things, the
issuance of an air waybill. A passenger
cannot leave the country without a passport; the shipper requires to file a
customs declaration, called a shipping bill in India. Passengers need to pass through immigration;
cargo needs to be customs cleared.
Passengers wait at a passenger terminal prior to boarding; cargo is
stored in a cargo terminal. On
disembarkation passengers need to pass through immigration and customs; cargo
shipments need to be customs cleared.
While these are the similarities, the differences are far more
pronounced. The facilities required to
store and transport goods are far less than those required for waiting
passengers on terminals and those travelling on board. In an aircraft, the passenger needs aisle
space, leg, head & elbow room and comfortable seating; cargo on the other
hand can be stacked one on top of the other with no space in between. Cargo doesn’t require refreshments and
entertainment as passengers do. Further,
packages do not complain whereas passengers can be very vocal in their
complaints. The list could go on and on.
One of
the biggest advantages or air transportation, compared with other modes, is the
fact that there is hardly any limit to the number of places where airports – nodes for air transport – can be set
up. Due to this air routes are
practically unlimited. Thanks to greater
movements of passengers and freight the density of air routes over the
North Atlantic, inside North America and Europe and over the North Pacific is
definitely greater. Constraints with
regard to air transportation are multidimensional. Let’s take some examples. A commercial plane needs about 3,300 meters
of runway for landing and takeoff. In
addition, several other facilities need to be set up at airports. Therefore, the site chosen must take these
into consideration. Also, airports
cannot, for obvious reasons, be set up in densely populated places. Climate, fog and aerial currents are other
constraints that need to be taken into consideration with regard to air
transportation.
Air activities
are linked to the tertiary and quaternary sectors. What exactly does this mean? The World economy and that of any nation is divided into various sectors – primary, secondary, tertiary, and
quaternary. These terms are used to
define the proportion of the population engaged in particular activities. Let us briefly look at each of these.
Extracts and harvests - viz. what is mined or farmed is what the
primary sector of the economy deals with; in other words, products from the
earth. It includes the production of raw
material and basic foods. Activities associated
with it include agriculture (both subsistence and commercial), mining,
forestry, farming, grazing, hunting and gathering, fishing, and quarrying. The packaging and processing of the raw
material associated with this sector is also considered to be part of this
sector. In developed and developing
countries, a relatively low proportion of workers are involved in the primary
sector; the figure in the US is 3%. That
is the percentage of the labour force engaged in primary sector activity today. In the mid-nineteenth century, it was more
than two-thirds.
The secondary sector of the economy deals with, among other
things, the manufacture of finished goods.
This includes all of manufacturing, processing, and construction. Thus, activities associated with it include
metal working & smelting, automobile production, textile production,
chemical & engineering industries, aerospace manufacturing, energy
utilities, engineering, breweries and bottlers, construction, and shipbuilding. The tertiary sector of the economy is nothing
but all the service industries, providing services to individuals and business
& other organisations. Retail &
wholesale trade, transportation & distribution, entertainment (movies,
television, radio, music, theatre, etc.), restaurants, clerical services,
media, tourism, insurance, banking, healthcare, and law are some of the
activities associated with this sector. In
most developed and developing countries, a sizeable proportion of workers are
devoted to this sector – more than 80% in the USA. Finally, the quaternary sector of the economy
consists of intellectual activities. Activities associated with this sector
include government, culture, libraries, scientific research, education, and
information technology.
Principal among the tertiary and quaternary sector activities that
the airline industry is dependent upon are finance and tourism. However, if one looks at air cargo in
particular, it is the secondary sector that it mainly services. However, air cargo brings in a lot of
ancillary and support services which are part of the tertiary and quaternary
sectors. Passenger services benefit from
finance and tourism as they lean a great deal on the long distance mobility of
people. However, cargo services provide
the distance mobility of goods. Since
the introduction of the Boeing 747 and other wide-bodied aircraft air
transportation services have been accommodating growing quantities of
freight. Airlines are today playing a
huge and fast-growing role in global logistics, most often with the help of
global service providers.
Air cargo, in many ways, is a unique service. There are many segments involved in it. Among those we can list out are airport-to-airport, door-to-door,
door-to-airport and airport-to-door. Most of the World’s carriers (airlines) offer
an airport-to-airport service. The shipper
(exporter) needs to hand cargo over to the carrier ready for carriage at the airport
of origin. This means, among other
things, cargo has to be customs cleared.
The carrier, either on its own or using the services of other airlines,
ensures that the cargo reaches the airport
of destination. The consignee is
informed by the carrier about the arrival of the cargo. Physical delivery of the cargo only will
happen after customs clearance. We have
seen here that customs clearance
takes at two points – the airports of origin and destination, the former prior
to carriage and the latter prior to final delivery. This service is not usually provided for by
the carrier and the exporter/importer may not have the necessary expertise to
carry it out. So, they appoint customs brokers to do this job. So, we see here an additional service
provider. I shall, in a future blog,
talk about the role of intermediaries.
There exists a kind of carrier called an integrator who offers door-to-door, airport-to-door and
door-to-airport services. They also
offer airport-to-airport services. What distinguishes
an integrator from the others is that they have their own fleet of aircraft and
offer services which go beyond airport-to-airport. Passenger airlines mainly focus on carrying
people. Air cargo is a bi-product albeit
one that earns a huge amount of revenue.
They carry cargo in bellies of the aircraft. They may also own a fleet of combi & freighter aircraft. These terms will be defined in another blog. Cargo airlines
have fleets of only freighters, no passenger aircraft. All integrators are cargo airlines.
Another type of service provider exists, the express-cargo or courier
company. These companies offer
door-to-door plus the other services. In
other words, their representative will come to the exporter’s premises to pick
the cargo up. The cargo will be customs cleared
by a customs broker called a custom-house
agent (CHA) in India. There are
other service providers like IATA agents,
freight forwarders, etc. These service
providers will be dealt with in a later blog.
Here, we have confined our focus on the role of carriers. These will include passenger and cargo
airlines, including integrators.