Sunday, 15 April 2012

The Greatest Competition in Business Book Review – Boeing versus Airbus by John Newhouse Reviewed by Archie D’Souza

- John Newhouse
- Price: USD 26.95/CAD 34.95
- Pages: 254

Books on Aviation, especially the aerospace industry, are a rarity and ones written in an exciting Robert Ludlum or Dan Brown style are even scarcer.  John Newhouse in Boeing versus Airbus provides the reader with just that kind of un-put-down-able excitement, from cover-to-cover.

John Newhouse covered foreign policy for the New Yorker through the 1980s and early 1990s.  Among his assignments are:
Assistant Director, US Arms Control and Disarmament Agency
Senior Policy Advisor for European Affairs in the US State Department
Both these were under President Clinton.

Before Airbus came into existence, Boeing was by far the largest supplier of large commercial aircraft (LCAs).  For long it’s been USA’s most successful and admired corporation.  It is also its largest exporter.  Up to the early eighties, “four companies divided the turbulent business of making and selling passenger airplanes.  One of them, the Boeing Company was dominant.”  In a short span of time the two other big American players, Lockheed Aircraft Corporation and the McDonnell Douglas Corporation, merged and the merged entity was later bought by the Chicago headquartered Boeing.  Then its headquarters was at Seattle, where Boeing’s aircraft plant – the largest aircraft factory in the World – is situated, is in the US eastern state of Washington.

By the 1990s, Airbus became the number one player only to lose its place to Boeing in 2006.  John Newhouse’s Boeing versus Airbus – the inside story of the greatest international competition in business – traces the history and politics of rivalries between these two players.  Accusations and counter accusations, disputes taken to the WTO, government intervention and the political strategies that go into aircraft purchases are all put together in a plot that makes it look like a Geoffrey Archer or Sydney Sheldon thriller.
Airbus’s unique style of ownership and management together with Boeing’s initial arrogance, the main cause for it losing its numero uno position, are very vividly dealt with.  How did Airbus lose its first place and Boeing regain it?  Read the book to know.

There is a chapter that deals with the follies and hypocrisies (Chapter III – Folly and Hypocrisy) which actually shows the extent of government involvement in the “free market economy” business.  The two companies often entered agreements that would make OPEC ashamed.  Reneging on these was a very regular practice though.

There came a series of incidents that include the 11/9/2001 (9/11 to the Americans) bombings, the SARS epidemic and rising oil prices that saw a decline in air travel and increase in airfreight rates.  A great deal of space has been devoted to these factors as well as how airlines adjusted or collapsed once deregulation came into being?  Deregulation also saw changes in the way aircraft were purchased and configured.

There is also a lesson in finance and accounting where he talks about the advantages of leasing an aircraft as opposed to owning one.  This practice, viz. leasing, which gained tremendous importance in devoted to the Aircraft Leasing Industry.  Two companies dominate here, the International Lease Finance Corporation (ILFC) and GE Commercial Aviation Services.  Newhouse dwells at length on the genesis of these companies and their contrasting styles of management and doing business.  Again lessons in management for all.

From reports one has been reading in newspapers & periodicals and the audiovisual media one would think that the only story of aircraft rivalries was between the A380 and B787, the Dream-liner – both different types of aircraft catering to different segments.  However, long before this rivalry came into being there were rivalries between the B737 & A320, the A350 & B777, and many more.  The A380 should actually be compared to the B747 and not the B787, which still has no peer.  But such was the intensity of competition at that time, as it is now, that in every announcement made one tried to outdo the other.

No review is complete without an excerpt from the book.  This is from Chapter IV Market Share – the Airlines’ Enemy.  This is about BA’s aborted attempt to buy a stake in USAir, following a veto by President George HW Bush after intense lobbying by the Fat Four – the Big Three, consisting of American, United and Delta plus Fedex, the fourth.

“Their case, a political potent one as it turned out, was that allowing BA to absorb USAir would lead to the creation of a preeminent domestic carrier, one whose global reach would give it heavy and unique advantages.  The issue for the administration of President George HW Bush was whether USAir might have to join the lengthening list of airline fatalities or be allowed to merge with BA and thereby threaten the wellbeing of the bid three, the backbone of America’s airline industry.  Where did the consumer’s interest lie?  Where did national interest lie?”

Boeing versus Airbus is a must-read for every aviation buff.  For students and connoisseurs of economics and management this is a great case study in monopolistic competition and oligopoly.  I’ve written elsewhere that the Airbus experience can be a great learning for the BRICS aerospace industry.  I do wish someone with the capacity to invest is reading and will act on the same.

Six Things You Need to Know About Boeing vs. Airbus

http://www.businessweek.com/videos/2013-01-16/boeing-versus-airbus-by-the-numbers





Friday, 13 April 2012

Relaxation of Cabotage Rules - how will it help? - Archie D'Souza


The Planning Commission has favoured relaxation of Cabotage law for at least three years for exim containers handled at Vallarpadam terminal.  A letter written by the Advisor (Transport) of the Planning Commission to the Shipping Ministry said that the Commission was of the view that the Cabotage policy can be initially relaxed in respect of exim containers for a period of three years after which, a review may by undertaken regarding further relaxation of the policy.  This was conveyed by the Deputy Chairman of the Planning Commission to Prof K.V. Thomas, Union Minister of State for Food and Consumer Affairs.
Coastal shipping

The Planning Commission also suggested that the Shipping Ministry should come out with a policy for encouraging coastal shipping so that multi-modal transport could be developed and pressure on roads could be reduced.  There has been a growing demand from the shipping community, DP World and the Kochi Port for the relaxation of cabotage law allowing foreign flag carriers to carry cargoes between Indian ports.  The existing Cabotage rules mandated by the Merchant Shipping Act, 1958 stipulate that the movement of containerised cargo between domestic ports should be undertaken only on Indian flag vessels.
Sources in the shipping fraternity pointed out that the Vallarpadam container transhipment terminal could be developed as a transhipment only if the foreign flag vessels are permitted to carry export/import transhipment containers from any of the Indian ports to the ICTT or vice-versa.  The Vallarpadam terminal was developed as the first Indian transhipment port by the government.

The country's container traffic is estimated at more than 70 lakh a year.  Of this, 40 per cent are now transhipped in Colombo, Dubai and Singapore.  Every container transhipped through a foreign port incur additional cost of about Rs10,000, they pointed out.
[(This report by Sanjeev Kumar (sajeevkumar@thehindu.co.in) was published in the Business Line on April 11, 2012]

Will this be a boon for traders?  Will it help Indian shipping lines?  Let’s explore.
The report shows that 40% of our containers are transhipped through Colombo, Dubai and Singapore.  There is a sizeable number that tranships Port Klang and El Salala.  Even assuming that this figure is negligible, 40% of India’s container trade of 70 lakh would amount to 28 lakh TEUS.  Why and how will this shift to Vallarpadam?  Why would foreign flags want to call on more Indian ports if and when the cabotage rules are relaxed?

At the moment India does not have the desired coastal and fluvial shipping capacity to ensure more containers move through the ICTT.  Further, a great deal needs to be done with regard to connectivity with the ICDs and CFSs dotting the country.  In what way will foreign ships calling on more than one Indian port benefit exporters who use terminals that are far from the coast?  And, without the needed coastal infrastructure and with the presence of so much congestion why would they want at all to call on more than one Indian port?  These are questions no planner seems to ask.

The only way the exim community can benefit from the presence of the ICTT is for connectivity to improve.  The coastal and inland waterways should see enhanced services.  Barge services should commence from minor ports in the East & West Coast.  This will require that these ports be declared customs ports and the necessary facilities for container shipping be put in place.  Rail and road connectivity too should be enhanced.  And, most important, we need foreign ships to call at Valarpadam not the minor or intermediate ports.

Open cabotage policy could result in drop in shipping costs, but only at the shipping points that are viable to the shipping companies.  A congested port will not invite new entrants who want to move in/out quickly between ports.  Relaxations will achieve nothing mainly because a lack of new entrants will allow incumbents to maintain prices at current levels.   A lack of investment in ports and in inland infrastructure (roads, warehouses, consol/de-consol facilities) allowing efficient functioning of the supply chains, will not produce the desired benefits that one would expect from relaxed cabotage rules.

Together with a national policy, states need to pitch in.  Also needed is a regional policy of building new ports and inland infrastructure friendly to logistics.  All this needs to be enabled to serve vibrant regional economies, which may be too far from the any port.  Once we have our own fleet and infrastructure of nodes and routes we will be able to produce enough volumes for shipping companies to make Valarpadam a regular stop.  The need to relax cabotage will never arise.

Infrastructure investments take a long time to fructify and even longer to show gains, relaxing the policy for 3 or even 5 years will not be of any use

[I had posed a question on this subject on Linked-in. The main ideas stated here are from an answer by Kris Kosmala.  Thank you Kris]

Thursday, 12 April 2012

PM's rural road scheme not a permanent solution Archie D’Souza


A report in various newspapers on APR 11, 2012 quoting the Rural Development Minister, Mr. Jairam Ramesh stated that the PM’s rural road scheme the Pradhan Mantri Gram Sadak Yogna (PMGSY) is not a permanent solution.  “Building roads in rural areas,” he said “is the job of State Governments and PMGSY was not a long-term solution to the problem of lack of roads.  If the Central Government focused on construction of rural roads and their repairs and maintenance, then it will have no money to spend on creating other infrastructure.”   This was stated at a seminar on “Engendering Physical Infrastructure via PMGSY” at the University of Mumbai campus.  The minister was delivering the keynote address.
 Various scheme, he said, were devised at the national level and there was no scope of variation to fit local needs.  One such scheme the PMGSY was conceptualised 10 years ago, the actual implementation started only six years ago.  Under the yojana (plan) all villages with 500 people or more will be connected by all-weather roads, i.e. roads usable throughout the year.  Although it has been a resounding success in many places, it has not been able to address the problems of connectivity in most tribal areas as well as the desert regions of Rajasthan.

"This,” pointed the minister, “has affect service delivery, where it is most essential."   He added that some states like Madhya Pradesh and Karnataka, and recently Maharashtra have taken the initiative to connect smaller habitations left out of the PMGSY.  This would indeed lead to prosperity of these enclaves.  Construction of rural roads is the states’ primary responsibility, he pointed out.  However, as this did not happen, especially in states like West Bengal, Orissa, Bihar and Chhattisgarh, the centre had to introduce PMGSY.   “Now,” he said, “State Governments are asking for funds for repairs and maintenance of PMGSY roads, and at the same time they raise a cry about federal structure.”   This obviously was with reference to the States that have opposed the proposed counter-terrorism centre.

India is a country with great diversity and all nationally conceived programmes, which are subject to guidelines, suffer from inflexibility, he said.  So, what was the strategy?  50% of the rural development funds will be given to the State Governments by the end of the 12th Five-Year Plan.  This will lead to spending as per the States' own priorities.  "The states can utilize these (50 per cent) funds to implement schemes as per their requirements, subject to broad guidelines, while the rest of the funds would be spent as per national guidelines prescribed for each such programme," Ramesh said.

PMGSY is for the villages which have a population of 500 or more.  The minister said that states such as Madhya Pradesh, Karnataka and Maharashtra had launched similar schemes to connect habitations which have less population.  This indeed was a welcome step.

As part of innovations in the 12th Five Year Plan, the centre plans to introduce flexibility in implementing its flagship rural development programmes all over the country.  Under this, the centre plans to transfer 50 per cent of funds earmarked for rural development programmes to the states.  He said that though PMGSY was scheduled to be completed 2007, till date only 60 per cent of the work has been completed. The rest of the work is expected to be completed only by 2017.

[See also my previous blogpost on the same subject]

U.S. Competition Law to Impact Indian Exporters - Archie D'Souza


A report appearing in the Economic Times on APR 12, 2012 indicated that the US states of Washington and Louisiana have passed a new competition law that says only those manufacturers who can provide proof of using genuine hardware and licensed software for their business should be allowed to export to the country.  An Indian industry lobby has expressed concern over this law.  While the law has been passed by these two states attorney generals of 39 other states have signed a resolution to combat unfair practices in manufacturing by preventing the use of illegal unlicensed software.  This, they say, provides unfair advantage in the market place.  The law aims at preventing unfair competition between IT compliant manufacturers and the non-compliant competing ones, who use illegal IT, knowingly or unknowingly.

According to the Federation of Indian Chambers of Commerce and Industry (FICCI) this could have serious implications for Indian exporters using pirated software.  The usage of IT in manufacturing is increasing by leaps as bounds.  This is definitely needed to drive efficiency, productivity and competitiveness.  Is this usage well-managed or regulated within companies?  Certainly not in all cases.  Many, if not most, Indian manufacturers are typically focussed on product lines leading to issues of non-compliance and unfair competition market conditions.

These points were brought out at a workshop organised by FICCI in cooperation with other business organisations.   The purpose of the workshop was to sensitise people from industry.  It was attended by representatives from chemicals, garments, textiles, steel, automotive, electronics, engineering industries.
It is high time Indian manufacturers comply with the laws governing intellectual property and not scream non-tariff barriers every time such laws are passed.

Monday, 9 April 2012

BRICS - Possible Benefits to Civil Aviation Archie D’Souza


BRICS - Possible Benefits to Civil Aviation 

Archie D’Souza

BRICS is a group of acronyms that refers to the countries of Brazil, Russia, India, China and South Africa.  The group held its fourth summit on MAR 29, 2012.  Here are some interesting facts about BRICS:
BRICS countries account for:

  • 25% of global GDP based on the purchasing power parity of national currencies
  • 30% of land area
  • 45% of the world's population.

The bloc's contribution to global economic growth has now reached almost 50%, making this group the principal driver of global economic development.
Last year, trade between the BRICS countries stood at around $230 billion
It should reach $500 billion by 2015.
BRICS countries have double digit growth, while many G8 countries are creating fewer businesses now than five years ago.
On an average, BRICS nations are creating 18 percent new businesses per annum compared to non-BRICS nations, which are on an average creating just 0.4 percent more new businesses per annum.

Here are some highlights of the BRICS’ summit of 2012:

  • The leaders at the summit pitched for reforms of international institutions like the UN, IMF and World Bank.
  • They support closer coordination for balanced and sustained global economic recovery
  • They signed a pact to set up an Exchange Alliance of all BRICS’ securities exchanges
  • They decided to explore the setting up of a BRICS-led South-South Development Bank. Its main objective will be to promote mutual investment and fund infrastructure projects in BRICS and developing countries
  • BRICS will pitch for greater representation of developing countries and emerging economies in the IMF by speeding up quota reforms
  • As part of the pressure for international institutions to reform BRICS backs a merit-based selection-process for the heads of the IMF and the World Bank.  Currently, these posts are reserved for a European and an American respectively.
  • BRICS cautioned the West against allowing the Iranian situation to escalate into conflict. Backs dialogue to resolve the Iranian nuclear impasse
  • Backs a Syria-led democratic transition. BRICS voices 'deep concern' over Syria and calls for 'an immediate end to all violence and violations of human rights' and backs a Syrian-led political process
  • It backs speedier resolution of the Arab-Israeli conflict and the creation of an independent Palestine co-existing with Israel
  • Step up joint efforts for successful conclusion of the Doha Round of multilateral trade negotiations.
  • Jointly help in the development and resurgence of Africa
  • Backs green economy and agrees to closer coordination on global climate change negotiations
  • Adopts an all-encompassing action plan that includes, among other things, meetings of foreign ministers on sidelines of the UN and meetings of Finance Ministers and Central Bank Governors on sidelines of G20 meetings/other multilateral meetings
  • Identify new areas of cooperation that includes multilateral energy cooperation within BRICS framework, a general academic evaluation and future long-term strategy for BRICS; BRICS Youth Policy Dialogue; and Cooperation in Population related issues

BRICS also decided that intra-BRICS trade will henceforth be transacted in their own currencies rather than the US Dollar or Euro.  Further, they would go in for maximum investments in each other’s countries.  This will ensure that the days of the dominance of the dollar are over.  It will also offer them a buffer from the effects of any economic crises in the developed world.  This and the setting of a BRICS development bank are, in my opinion, the most important economic decisions taken and will have far-reaching impacts on the way trade is conducted and investments made.

Two areas, which I feel whose time has come don’t seem to be on BRICS agenda at the moment.  Before I mention these areas, let me state a few facts.  These five nations, in general, and India and China together in particular, will between them become the biggest civil aviation and shipping markets.  So large a market will it be that its size will be more than what the rest of the world together will buy.

The market for large commercial aircraft (LCAs) is dominated by two players – Airbus and Boeing, with others almost invisible.  There happens to be no serious competitor to the oligarchy of these two players.  In shipbuilding, while China does have a prominent place, India’s potential has still to be unleashed.  Surely these are areas that need to be looked at.  Every one of these five countries contributes to these two areas in some way or the other.  Let’s look at Civil Aviation first.
  • Russia has the knowhow to make LCAs
  • India and China between them will purchase more airplanes than North America and Western Europe put together
  • The five BRICS countries will be purchasing more aircraft than the rest of the world put together
  • Every one of the five countries has people with the entrepreneurial skills and financial capacity to run large companies
Airbus was started as a conglomerate with representatives from five EU nations.  It still runs as a company with its top management from these countries.  Why can’t industrialists from these countries get together and take a decision to form such a conglomerate.  Getting investors for such a venture would not be that difficult.  In course of time this company should be able to get a market share of at least 30%.

I have put in an idea for germination.  Let’s see if there’s anyone who takes it.

When the idea of Airbus was conceived the aircraft market, especially LCAs, was dominated by three American companies with Boeing taking the dominant share of the market.  So much did the Americans dominate that there was hardly a player outside the United States.  LCAs were made in the erstwhile USSR but hardly any planes sold outside the Eastern Block.  Airbus decided to set up its plant near the French city of Toulouse.  The management of the company was multinational with representatives from Germany and Britain besides France on the board of directors.  Components that go into the planes come from vendors all over the World.

In the 1970s & 80s four companies catered to the LCA market.  Boeing was the dominant of these with a market share of over 60%.  Lockheed Aircraft Corporation and Mc Donnell Douglas Corporation were the other two American players and Airbus the fourth.  Between 1985 and 2005, thanks to a merger and take-over, we were left with just two players.  The fall of the Soviet Bloc resulted in the market for Russian aircraft disappearing.

Unlike most business ventures in the free world “Airbus wasn’t launched because some person or persons, had an original idea.  Instead, its origins reflect the deep anxiety of Britain, France, and Germany. Each of which wanted to preserve its aircraft industry.  No one of these industries was any longer strong enough to compete with American companies, and the Europeans saw their multiparty approach – the still nascent European idea – as the only way.” – John Newhouse in Boeing versus Airbus.
It began as a consortium of four European national aircraft corporations – France, Germany, Britain and Spain.  Each of these countries was represented in the board.  Today, the four partners are a unified commercial enterprise, with holdings by EADS, the French State, Lagardere Aircraft Group (Also French), Spain and BAE Systems.  Its shares are traded in European bourses.   EADS is, by the way, 22.5% held by Daimler Chrysler.  The company in its current form, as an integrated corporation, came into existence only in 2000.  This makes Airbus a very young company.

The A300, in 1974, was the first aircraft to come out of the Airbus stable.  Till the birth of the A380 decades later, this was their signature aircraft.  If there’s one example of a truly international product – and this happened long before the AMPs (now Tyco) and GEs started outsourcing their production – it is the A300.  This, with some modifications, can be a model for BRICS to follow for its own assembly.  Let’s see how:

  • AĆ©rospatiale builds:
    • The nose section, and
    • The engine pylons
  • Deutsche Airbus of Germany, made up of MBB & VFW-Fokker makes:
    • The forward fuselage from the flight deck to the wings
    • The upper centre fuselage, and 
    • The vertical tail
  • VFW-Fokker of the Netherlands makes the moving wing surfaces
  • CASA of Spain makes:
    • Horizontal tail surfaces
    • Landing gear, and
    • Main doors
  • SNECMA & MTU make turbo-fans under license from GE
All this prove the extent of international manufacture.

If BRICS has to replicate this it will need to work on a different model.  For one, the BRICS nations may not be able to spend on subsidies of the kind that Airbus received.  Secondly, they may not be able to get defence contracts from their respective governments that Boeing received.  Remember, Boeing generates most of its profits from defence deals.  The relationship between the governments of China & India as well as Russia & China isn’t as amicable as the EU countries.  However, as this will be more of a private sector initiative, this too shouldn’t pose a problem.  The cultural differences between the five countries too can be overcome.  So, how will this work?

There is a certain amount of learning from Airbus and this new conglomerate can avoid repeating those mistakes.  Also, there are cultural and political factors, as we have seen, that need to be taken into consideration.  It will be impossible to operate from a single plant because the three biggest nations in the group – China, India or Russia – will not like it to be in another country.  Hence, assembly plants will need to be set up in at least the three big nations, if not in all five.  There will be a positive fallout from this of course.  It will lead to excellent savings with each plant catering to a different geographic market.
China and India will be huge markets for aircraft of every size – from the mega Jumbos (B747 & A380) to the smaller one (B737 & A320).  The Brazilian company Embraer already has a sizeable share of the market outside the sales made by the top two.  Indian companies do have expertise in Avionics, which will be of great help.  The basic frames of the aircraft made by such a consortium will come from Russia of course.  The knowhow exists from the Soviet days.  In fact, the largest and second largest freighter aircraft the AN 225 & AN 124, manufactured by the Russian company Antonov, already exist as a base.
The group of five has already taken a decision to set up a joint development bank and devise a mechanism to trade in their own currencies.  The formal announcement on this was made at the fourth BRICS summit in New Delhi on MAR 29, 2002.  Such an institution will take on the IMF and World Bank.  So, why not become an aircraft manufacturer to take on Airbus and Boeing?

When the idea of Airbus was conceived the aircraft market, especially LCAs, was dominated by three American companies with Boeing taking the dominant share of the market.  So much did the Americans dominate that there was hardly a player outside the United States.  LCAs were made in the erstwhile USSR but hardly any planes sold outside the Eastern Block.  Airbus decided to set up its plant near the French city of Toulouse.  The management of the company was multinational with representatives from Germany and Britain besides France on the board of directors.  Components that go into the planes come from vendors all over the World.

In the 1970s & 80s four companies catered to the LCA market.  Boeing was the dominant of these with a market share of over 60%.  Lockheed Aircraft Corporation and Mc Donnell Douglas Corporation were the other two American players and Airbus the fourth.  Between 1985 and 2005, thanks to a merger and take-over, we were left with just two players.  The fall of the Soviet Bloc resulted in the market for Russian aircraft disappearing.

Unlike most business ventures in the free world “Airbus wasn’t launched because some person or persons, had an original idea.  Instead, its origins reflect the deep anxiety of Britain, France, and Germany. Each of which wanted to preserve its aircraft industry.  No one of these industries was any longer strong enough to compete with American companies, and the Europeans saw their multiparty approach – the still nascent European idea – as the only way.” – John Newhouse in Boeing versus Airbus.
It began as a consortium of four European national aircraft corporations – France, Germany, Britain and Spain.  Each of these countries was represented in the board.  Today, the four partners are a unified commercial enterprise, with holdings by EADS, the French State, Lagardere Aircraft Group (Also French), Spain and BAE Systems.  Its shares are traded in European bourses.   EADS is, by the way, 22.5% held by Daimler Chrysler.  The company in its current form, as an integrated corporation, came into existence only in 2000.  This makes Airbus a very young company.

If BRICS has to replicate this it will need to work on a different model.  For one, the BRICS nations may not be able to spend on subsidies of the kind that Airbus received.  Secondly, they may not be able to get defence contracts from their respective governments that Boeing received.  Remember, Boeing generates most of its profits from defence deals.  The relationship between the governments of China & India as well as Russia & China isn’t as amicable as the EU countries.  However, as this will be more of a private sector initiative, this too shouldn’t pose a problem.  The cultural differences between the five countries too can be overcome.  So, how will this work?

There is a certain amount of learning from Airbus and this new conglomerate can avoid repeating those mistakes.  Also, there are cultural and political factors, as we have seen, that need to be taken into consideration.  It will be impossible to operate from a single plant because the three biggest nations in the group – China, India or Russia – will not like it to be in another country.  Hence, assembly plants will need to be set up in at least the three big nations, if not in all five.  There will be a positive fallout from this of course.  It will lead to excellent savings with each plant catering to a different geographic market.
China and India will be huge markets for aircraft of every size – from the mega Jumbos (B747 & A380) to the smaller one (B737 & A320).  The Brazilian company Embraer already has a sizeable share of the market outside the sales made by the top two.  Indian companies do have expertise in Avionics, which will be of great help.  The basic frames of the aircraft made by such a consortium will come from Russia of course.  The knowhow exists from the Soviet days.  In fact, the largest and second largest freighter aircraft the AN 225 & AN 124, manufactured by the Russian company Antonov, already exist as a base.
The group of five has already taken a decision to set up a joint development bank and devise a mechanism to trade in their own currencies.  The formal announcement on this was made at the fourth BRICS summit in New Delhi on MAR 29, 2002.  Such an institution will take on the IMF and World Bank.  So, why not become an aircraft manufacturer to take on Airbus and Boeing?

Added on JUN 13, 2012
Who is Standard & Poor to decide the composition of BRICS? and, has anyone rated that company? At 6% growth an alarm is being raised. Can't these stupid rating agencies do better?
Click on the link below:
http://www.siliconindia.com/news/business/India-The-Shaky-Eye-in-The-BRIC-nid-119509-cid-3.html?utm_campaign=Newsletter&utm_medium=Email&utm_source=r1